The 30th year of the South by Southwest festival begins today and runs through March 20. President Barack Obama gives the opening keynote speech at the Long Center for the Performing Arts. Also catch Mother Falcon with Diana Burgess (BM ’15) at the Hideout on March 17 or at the Bungalow on March 18 and Tetractys with Matthew Armbruster (MM ’16) and James Burch (DMA ’16) at the Hideout on March 17. For ticket, venue and more information, visit www.sxsw.com.